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#the other museum
We have analyzed 82,000 Instagram photos, published by the visitors of the State Hermitage Museum.
The Hermitage is ranked the most visited art museum in Russia and receives extensive media coverage.
What do the visitors see in the Museum?
The Visitors
Selfie, "a tourist look" and other ways of posing
The Art
The museum collections photographed by the visitors
The Décor
The decor of the Winter Palace as an integral part of the museum
The Museum and the City
The place of the museum in urban public space
Statistics
Content analysis and geography of the museum
Color
Visualizations of the photographs