The visitors pay equal attention to sculpture, which is three-dimensional, and paintings, which are two-dimensional. The most popular sculptures turned out to be a group of mounted knights from the Knights' Hall, Psyche Revived by Cupid's Kiss by Antonio Canova and the Peacock Clock.

The top three paintings displayed in the Hermitage are the Madonna Litta, Kazimir Malevich's Black Square, and Dance and Music by Henri Matisse.

Dance and Music by Henri Matisse turned out to be the most interacted with artworks and one of the most popular portrait and selfie backgrounds.

All restrictions notwithstanding, the visitors are able to directly interact with exhibited objects. Sculptures are interacted with the most: visitors hold their hands, hug, and sometimes even kiss them.

Judging from the pictures, the majority of the visitors are interested in the permanent exhibition of the museum; photos of temporary exhibitions are not often published on Instagram, with the exemption of a retrospective exhibition of Zaha Hadid's works in 2015.